First Post

Hello!

We are three young professionals trying to understand, learn more, and further develop the concepts concerning consumer generated media, crowdsourcing, consumer defined brand messages, bottom-up marketing, and other relevant topics concerning “new media” (for lack of a more all-encompassing word).

We hope to use this as a forum to post news, thoughts, original articles, and most importantly, share and observe others opinions about this very relevant societal phenomenon.

What do these new trends mean? Do they mean anything, and to whom? Who will benefit, who will lose? Can these trends be monetized? Where is the ROI for companies who use such methods?

We hope to address these, and many more questions as the dynamic trends surrounding CGM continue to evolve.

Thank you for reading,

-Mike